While not based here in The Woo (Worcester, MA) WooCommerce is actually an unrelated but very important business partner for us here at Mammachooses. It is not an invention of mine, nor did I or we in the Woo coin its name, but is becoming an integral part of the site. They will enable both digital and physical merchandise purchase and distribution offering a seamless experience and I want them to get the due credit and appreciation they deserve. Look for more to come merch wise in the days ahead to include music, apparel, and more as this integration comes online.In the digital age audiences expect to find associated music and merchandise easily. They want to get it in their hands… or ears, quickly.

Most users these days typically listen to music in their car or on their phones. We get that being able to play what you want to listen to how you listen is important. It is essential we put out music in a form and by a method that will be embraced. At the same time, the digital platforms that as listeners we take for granted, take themselves far too much of the revenue from sales and streams
to support the artists who actually create the content. For reasons of exposure we will certainly leverage those platforms to a limited degree for their reach but here is where you will find EVERY released track. The originals you won’t find out there. The remixes and other “behind the scenes”/”making of” content. By distributing our full catalog of music and merch directly to the fans we can offer the best value and catalog to our fans.

In implementing mechanisms to track email quotas, configuring multi-tiered failover systems and being alerted by automated notifications, administrators can ensure that the commerce and communication remains fluid and effective. So should demand spike like on new releases and merch drops or flash sales we’ll be prepared. So it pays… well the flash sales pay us less actually… but it pays benefits to all the fans who stay in the loop with announcements on this site and our socials (see links on the home page). Some promotions, contests, giveaways and notices of events might only be found on one platform so following and sharing with us on all the social apps you use is highly encouraged. You can also spread the word here on the site too so people can know to go out and find what’s dropped or get the deets on where and when to next see us. Again, the cyclical synergy is infectious and compounding. As you continue to support us, we promise to keep supporting and appreciating you!